This is big. To understand the root cause of this, one need only look to Mountain View, California (the headquarters of Google).
There is an interesting lesson that can be taken away from this:
Openness + Choice == Innovation!
Or, to quote Lowell McAdam, chief executive of Verizon Wireless:
â€œThe trend we see here is an explosion of innovation. People want to take so much of whatâ€™s on the Internet and put it on the phone.â€
Lots of other places in the software world that could benefit from applying this philosophy.